Today the ability to create videos and distribute them at scale is truly a marvel of modern technology. The quality of cameras available on most cell phones only gets better each year, and the convenience of editing video on the very device it was shot is a reality that many of us tend to take for granted. So why is it that so many of us struggle to get started with YouTube video content? Whether your business is new or has been around for generations, the answer is easier than you probably realize.

ROI For YouTube Video Content 

For most entrepreneurs and marketers working in the small business arena, the concern usually surrounds limited resources. Will content creation provide a return on investment needed to justify expending the precious energy, time, and money to make it worthwhile? I can attest that I’ve personally seen businesses get huge results when they take producing YouTube video content seriously. The good news is it doesn’t take as many resources to get started as you may think.

Video Content Strategies

The first strategy I will usually suggest to clients for getting with video or content creation, in general, is to make a list of their most commonly asked questions. Sometimes it’s as easy as looking at the FAQ page on the business’s website if they have one. Think of all the inquiries you may be tired of answering. It’s straightforward to map out a series of videos based on these topics, and you know the videos will be watched over time. The video links themselves can be a great resource for salespeople, service, or any department that is customer-facing.

Another option to figure out what your audience wants to watch is to simply borrow from your competitors. What are others in your industry doing? Is there a way you can do it better? Figure out which of their videos get the most views and engagement, and then make your version.

Some of the safest bets on YouTube are product reviews, how-to videos, and best-of lists. These are a good option even if you don’t have a large catalog of products but if you do it’s a great option. Just be sure to group everything into playlists so it’s easier for viewers to search them out. The “how-to” genre tends to perform well and is an amazing way to showcase products or services while showing authority in your industry.

YouTube Likes Consistency

Before you get started, it’s important to remember to publish your YouTube content regularly as possible; this requires you to plan out your content calendar in advance and stick to the schedule. The more you follow your calendar, you’ll start to see results, as the YouTube algorithms seem to reward consistency. Finally, and most importantly, make sure to optimize your channel and uploads so your video content can be easily found by people researching your topics.

If you’re still not sure how to start creating video content for your type of business, would like an honest evaluation of your YouTube channel, or maybe have questions about successfully running video ads, contact me today. I’m available for consultations, training or can handle the entire video creation process from start to finish.