How Effective Is Video Marketing?

Scientifically it has been proven that information is accepted much easier visually than through any other method.  So, it’s no surprise how effective video content can be for marketing your business. Over 70% of all marketers confirm that videos are more effective at converting customers than any other form of online marketing.

Having a YouTube channel where you talk about your products or services will allow you to connect with your target demographic much more intimately. Allowing your business to grow a following and eventually reach more people. 

I have been in the video content creation space for quite some time now. I’ve had the privilege of helping small business owners develop strategies and produce valuable content. I’ve seen marketing videos build a brand effectively when they can convey helpful, clear, consistent messages.

How Video Marketing Can Boost A Small Business

Small businesses are usually reluctant to invest in the start-up costs associated with creating video content. Big companies build their brands through flashy advertisements, spending millions of dollars on a single campaign. Why? Because video outperforms every other medium! 

While you may not be able to afford elaborate ad campaigns, creating solid video marketing content is a lot more affordable than you may think. The truth is, you can’t afford not to do it. The demand for video content grows every day, and the businesses that commit to creating that content now will be way ahead of their competition. Even if you choose to do it on your own, the cost to get started is nothing compared to what ad agencies would cost. 

Besides, there are ways to create video content that serves multiple business objectives.

Often, a small business’ customer service or support team may only consist of one or two people or may not exist at all. Video content is a solution here. 

If you create tutorial-type videos, they can serve as your customer service by teaching the public about your product. People can post problems or questions about the product online. You can make a video providing answers and solutions. You establish your business’ expertise while creating video marketing content to publish on your YouTube channel. These types of video can go a lot further to build trust than a TV advertisement; besides, who’s even watching television nowadays?

Should Small Businesses Have a YouTube Channel?

At face value, it may not be as obvious how much marketing potential YouTube has. A massive portion of the internet population is on YouTube right now. Every month, over one billion people on the planet spend time there. As a search engine, YouTube holds the second position right below Google, which happens to own it, by the way.  

There are countless examples of small businesses finding recognition and success with only a YouTube channel and a website. They didn’t have a brick-and-mortar store or large staff. Adding value to their customers and maybe entertaining them in the process was the only thing they had.

Marketing videos on YouTube would help rank better with Google search results. Existing on Google’s first page is essential for any business to be a success.   

Having a YouTube channel can also increase your website’s authority. Authority means which website seems more trustworthy to Google on a specific topic. Increased authority means more appearance in search results. 

When you put links to your website in your YouTube video descriptions, it’s considered a backlink. When Google sees backlinks from reputable domains, it believes your site holds some level of authority on the topic. Of course, you need to have a properly built website that is SEO friendly but in place but in practice creating helpful video marketing content should drive organic traffic to your site.

Get Help Creating Video Marketing Content

Creating video content might seem easy. Just open your phone’s camera and start recording. That definitely can be part of the equation, but to develop effective high-level video content, you’re going to need to invest time and resources. 

I realize the frustration of small business owners who don’t have a large company’s resources. They are already under a lot of pressure, with plenty of fires to put out daily. Making creative content is no part-time job, and adding video content to the mix complicates things even further. No one should expect you to pick up a camera, start recording and expect a great video.

 If you’re serious about getting started with video content creation, take advantage of a free 30-minute consultation. And remember, half-hearted video marketing will only waste your time and add frustration to your already crowded plate. Worse, it’ll be a bad reflection on your business . . . to the few people who see it anyway.